internet marketingIn this day and age, there is so much opportunity on the internet. In order to take advantage of this opportunity, however, one has to know how to advertise in a strategic and methodical manner. There are many ways that businesses go about doing this. One of the most common methods is pay per click.

PPC involves a company paying a small amount of money each time individual clicks on an ad of theirs. These ads are found online, and lead an individual to something that the company created.

Perks of PPC

Pay per click is a great way to get people to visit your website. This is because it offers a way to get website visits without having to actually earn them. People will generally do anything for money, so visiting a website for money is more than okay for the majority of the population.

Another perk of PPC is that it offers a company or an individual a great way to test out certain things on their website and ads. Search engine optimization is one of the most influential things on the internet in this day and age. Pay per click gives the company the opportunity to test out specific keywords and see which ones give them the most visits. They can do this without any risk of losing too much money because pay per click is such an inexpensive thing.

Disadvantages of PPC

One of the biggest disadvantages of pay per click is that it can get relatively expensive if you don’t manage it properly. Now, if you can maneuver the way you do things in an appropriate way, then it shouldn’t break the bank, but it is so easy to let this get out of hand that you need to make sure you are constantly on top of the keywords that you are using.

It can also be hard for anyone to actually click on any of your ads. These days, most people see the ads and think immediately to avoid them. Heck, even just a twenty-second ad on a YouTube video is extremely annoying, so actually clicking on something and visiting the entire page is just downright insane to many people.


All in all, if you are able to utilize pay per click effectively than it can help your company out immensely, but being able to manipulate the concept efficiently is very hard for many people.